Crises Control is a cloud based emergency mass notification application combined with a functional business disruption incident management platform. It was launched in 2014, after a significant period of development, by an IT managed service provider and app developer that built the platform to initially serve its own clients.
The app proved so useful that the originating company, Transputec, saw a mass market for the platform and took its development up to another level by adding to its user experience and adding a number of features unique in the field.
Crises Control now offers an award winning emergency mass notification system that has a number of unique features of direct relevance to the SME market, which has so far proved largely resistant to BCM software on the grounds of resources and costs.
The pain point for SMEs is the current absurdities built into the business continuity planning infrastructure. When a real crisis hits business continuity plans are often inaccessible, out of date and people are unfamiliar with them, making them next to useless in real time. The cost of not having a useable business recovery strategy could be fatal to an organisation.
A 2013 study, by the Chartered Management Institute, found that organisations without a business continuity plan in place had lost more revenue, more new business opportunities and more customers due to business disruption events than those with a plan. The cost to organisations globally of business disruption events is billions of dollars every year.
The solution is making sure that all businesses have a simple and workable plan in place to ensure quick recovery after a business disruption. This must be neither too costly nor too complicated, and must be supported by an always available crisis communication and management platform.
A key part of the problem we have identified in the BC industry is that smaller enterprises have neither the budget nor the resources to be able to set up such a planning system. These are the businesses that are likely to fail following a significant disruption event. Our solution is low cost platform for smaller enterprises with the option of a self-implement model and no compulsory setup costs.
We now have a growing number of early-adopting customers on board. These are enterprises who all have a culture of seeking out the best-in-field solutions to their business problems and as result gaining an advantage over their competitors who are not so forward thinking.
The feedback we are getting from these new customers tells us that they are happy with the choice they have made. After all, we have just been awarded the prestigious industry title of Most Innovative Product in the Business Continuity Awards 2016.
We have brought together a small but expert team to develop, operate and market our exciting product. This includes a mixture of technology geeks who develop and operate the platform, marketers who are building our brand and reaching out to new customers and seasoned entrepreneurs who run the whole thing and plan how we will expand into a growing market.