Enhancing Earthquake Response with Mass Notification Software

A major Turkish automotive manufacturer used Crises Control’s Mass Notification Software to enhance employee safety and streamline incident response. By combining automated alerts, multi-channel delivery, and two-way confirmation, the organisation improved coordination during earthquakes, ensured rapid communication across 2,000+ employees, and strengthened overall business continuity.
Mass Notification Software

AT A GLANCE

Problem

Solution

“Crises Control helped us account for our entire workforce in minutes. The two-way communication capability made it easy to identify colleagues who needed immediate assistance. It is now an essential part of our safety infrastructure."
Crisis Communication
Safety Director, Major Turkish Automotive Manufacturer

Summary

A leading automotive manufacturer in Turkey operates a large, multi-building production site employing more than 2,000 workers. Situated in a seismically active region, the organisation must be prepared to communicate rapidly during earthquakes and maintain strong business continuity standards. The company required a reliable, multilingual solution capable of reaching every worker instantly, confirming their safety, and supporting coordinated incident management across the entire facility.

Problem

The automotive manufacturer was located in one of the world’s most seismically active regions, with over 2,000 employees spread across multiple production buildings. In the event of an earthquake, the company needed a way to send rapid alerts and quickly confirm employee safety. Communication also had to be tailored for a predominantly Turkish-speaking workforce, while aligning with regulatory compliance and formal business continuity requirements. 

Solution

Using Crises Control’s Mass Notification Software, Ping, and Incident Management, employees triggered alerts in Turkish via SMS, email, app, phone, web, and Teams. Workers responded with “I’m safe,” “I need help,” or “I’m trapped,” while leaders monitored real-time dashboards to ensure rapid, coordinated emergency response and business continuity.