Written by Anneri Fourie | Crises Control Executive
Floods are becoming more frequent, more intense, and harder to predict. For businesses, the impact can be devastating. Offices can be damaged. Teams may be unable to reach the workplace. IT systems and stock can be ruined in hours. In some cases, entire operations grind to a halt. This is not just a seasonal issue, it’s a growing year-round risk that managers can’t afford to ignore.
The problem many organisations face is not just the flood itself, but how they respond. Without a clear, fast, and effective way to communicate with employees, suppliers, and responders, confusion sets in. Delays happen. Risks multiply. And the damage often costs far more than it should.
That’s where Mass Notification Software comes in. It gives organisations the ability to act quickly, share vital information, and coordinate responses in a flood or similar emergency. In this blog, we’ll explore how it works, why it matters, and how Crises Control helps managers stay one step ahead of the water.
What is Mass Notification Software?
Mass Notification Software is a communication tool that helps organisations send urgent alerts and updates to large groups of people. Messages can be delivered through different channels such as email, text messages, push notifications, voice calls, and desktop alerts. The goal is simple: make sure the right people get the right information at the right time.
But this is more than just a messaging tool. It is a vital part of any flood emergency communication plan. It enables fast decisions, keeps people safe, and helps businesses keep moving, even when things go wrong.
Why Floods Are a Growing Threat to Business
You don’t need to be near a river or coastline to be at risk. Sudden downpours, overwhelmed drainage systems, and unexpected storm surges have made flooding more common across towns and cities that once seemed safe.
The UK Environment Agency estimates over 5.2 million properties in England are at risk of flooding. That includes thousands of commercial properties, warehouses, shops, and offices.
Flooding affects far more than buildings. It disrupts:
- Employee safety and access to work
- Transport and delivery schedules
- Stock and inventory
- IT systems and online operations
- Customer service and communications
And in many cases, the worst damage happens not during the flood, but afterwards, when businesses struggle to recover.
How Mass Notification Software Helps Before, During, and After a Flood
A flood rarely gives you time to react. Often, businesses only have minutes or hours to act. That’s why having a system in place before an event happens makes all the difference.
Early Warnings and Pre-Flood Alerts
Flood response starts before any water arrives. With Mass Notification Software like Crises Control, managers can quickly send alerts as soon as they become aware of flood risks. The platform lets you rapidly notify teams and stakeholders so action can be taken early.
This early communication allows you to:
- Move stock and equipment to safer locations
- Activate remote working protocols
- Notify travelling staff about potential disruptions
- Adjust delivery routes and operations
- Keep customers and partners updated
Crises Control includes 200+ pre-built message templates, enabling you to send clear, consistent updates across multiple channels, like email, SMS, push notifications, and voice calls , within seconds. This helps reduce delays and ensures everyone receives the right message at the right time.
Real-Time Alerts During a Flood
When a flood is happening, communication is essential. Crises Control sends messages across multiple channels at the same time, making sure everyone sees the update no matter where they are or what device they use.
This includes:
- Text messages
- Emails
- App push notifications
- Voice calls
- Desktop alerts
You can also check who has read the message and who has responded. This is vital in situations where safety is at risk. Two-way messaging means employees can confirm they are safe or ask for help.
Using location data, you can also send alerts only to people in the affected area. No need to cause panic elsewhere.
Coordinating the Flood Response
Floods affect every part of your organisation. It’s not just about informing people, it’s about managing a response. Crises Control lets managers activate pre-set workflows to guide teams through their roles during a flood.
For example, you can:
- Assign tasks to departments such as IT, facilities, HR and communications
- Track progress in a secure central dashboard
- Share updates with leadership in real-time
- Mobilise recovery teams as the event unfolds
This removes guesswork, reduces errors, and helps everyone know exactly what to do next.
Supporting Recovery and Documentation
After the flood, your attention turns to clean-up, insurance claims, and restoring services. Crises Control keeps a full record of every alert, response, and action taken. This audit trail is useful for:
- Insurance claims, to show you acted responsibly
- Internal reviews to improve future flood plans
- Regulatory reporting, where required
It also helps your team understand what worked, what didn’t, and how to do better next time.
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The Business Case: Why Mass Notification Software is Worth the Investment
Managers are often under pressure to justify spending on risk management. But the cost of not preparing is far higher.
Here are some of the benefits of using Mass Notification Software in flood planning:
- Less downtime: Faster decisions and clearer communication help you keep critical operations running.
- Safer teams: Staff know where to go, what to do, and when to act.
- Lower insurance premiums: Insurers recognise organisations that take risk seriously.
- Better reputation: Customers and clients value organisations that communicate well in a crisis.
- Stronger compliance: Meet your legal duty of care and reporting obligations.
According to the Business Continuity Institute, companies without a communication plan during a crisis were up to 40 percent slower to recover than those that had one. In some cases, recovery took weeks rather than days.
How Crises Control Helps Your Business Stay Ahead of the Storm
Crises Control offers more than just notifications. It provides a complete incident management platform that supports your organisation through all stages of a flood emergency.
Why Choose Crises Control?
- Built for emergencies: Unlike generic messaging apps, this platform is designed for crisis scenarios, from floods to power outages and cyber attacks.
- Pre-set templates: Messages and workflows are ready to go. No scrambling for words when time matters most.
- Secure and role-based: Only authorised managers can send alerts. Messages go only to those who need them.
- Mobile-ready: Staff and managers can access all features through the mobile app, wherever they are.
- Multi-site coverage: Whether your organisation is in one building or across multiple locations, Crises Control scales with your needs.
Final Thoughts: You Can’t Stop a Flood, But You Can Take Control
Floods will continue to disrupt UK businesses. But disruption doesn’t have to turn into disaster. With the right tools in place, your organisation can act faster, protect your teams, and recover sooner.
Mass Notification Software is not just a safety measure, it’s a business tool that improves your ability to lead under pressure.
Crises Control gives you the platform, structure, and confidence to do just that. From early warning to post-event review, it’s a smart, scalable solution for any organisation serious about continuity.
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See how Crises Control can flood-proof your business. Contact us to arrange a free demo and explore how we can help you prepare, respond, and recover faster.
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