AI Crisis Management: How CRAiG by Crises Control Revolutionises Emergency Response

June 30, 2025

Written by Anneri Fourie | Crises Control Executive

When Every Minute Counts, Clarity Is Critical

A crisis doesn’t wait. Whether it’s a cyberattack, a system outage, a fire in your data centre or a major supply chain failure, the clock starts ticking the moment something goes wrong.

What often causes the most damage isn’t the event itself, it’s the confusion that follows. Missed alerts. Delayed decisions. Unclear responsibilities. All of these things cost time, money and trust.

The good news is there’s now a way to cut through the chaos.

This is where AI crisis management comes in. More specifically, this is where CRAiG, your Crises Resolution AI Guide built into the Crises Control app, can make a real difference. CRAiG isn’t just another tech tool. It’s a guide in your pocket that knows your emergency plans, your team, and what needs to happen next.

In this blog, you’ll learn what AI crisis management really means, why more organisations are turning to it now, and how CRAiG brings practical value when it matters most.

What Is AI Crisis Management?

AI crisis management uses artificial intelligence tools like machine learning, natural language processing and intelligent automation to help teams respond to emergencies more effectively.

Unlike traditional systems that rely on people digging through documents or following static checklists, AI-based tools can:

Spot patterns and alert the right people quickly
Adjust actions based on real-time information
Give clear, step-by-step instructions
Reduce mistakes under pressure
Learn from past events and improve over time

This isn’t about removing people from the process. It’s about giving them better tools. With the right AI assistant, your team has faster access to critical information and the support they need to stay focused.

Why Crisis Management Needs an Upgrade

Today’s organisations are more connected and complex than ever. That brings more risk. A single incident can impact systems, people, customers and partners all at once.

And too often, teams are stuck with crisis plans that live in PDFs or SharePoint folders, buried under layers of policy documents. When something happens, they can’t find what they need, or they don’t even know where to start.

Common challenges include:

Delayed alerts due to scattered communication tools
Confusion about roles and responsibilities
No visibility into who’s doing what
Information overload in high-pressure situations
Manual processes that break down when speed is needed

AI helps solve these problems by cutting through the noise. It provides the right information to the right person at the right time. And it doesn’t lose focus when things get messy.

Meet CRAiG: Your Crises Resolution AI Guide

At Crises Control, we saw a gap between well-written incident plans and real-time execution. That’s why we built CRAiG, short for Crisis Resolution AI Guide.

CRAiG is a built-in AI assistant inside the Crises Control mobile app. It’s designed to be with you throughout any incident, ready to answer questions, retrieve information and guide your next move.

Here’s what sets CRAiG apart:

It speaks your language, literally. CRAiG can talk in English or the user’s chosen language.
It understands your organisation’s crisis procedures, roles and documents.
It retrieves exactly what you need; checklists, contact details, or task updates, instantly.
It helps you stay on plan. CRAiG ensures that what you do aligns with company policy and regulatory requirements.
It feels natural to use. Just ask a question, like “What do I do if our servers go offline?” and CRAiG gives a clear answer, not a search result.
CRAiG isn’t a chatbot. It’s an intelligent guide that understands the context and urgency of a crisis. It works in the background to reduce stress, avoid mistakes, and keep everything moving.

Key Benefits of Using CRAiG During an Emergency

1. Less Stress, More Focus

During a crisis, people are under pressure. CRAiG takes the mental load off your team by providing clear instructions and surfacing the most relevant documents and tasks.

No more digging through folders or calling around for help. CRAiG brings the answer to you.

2. Smarter Decision-Making

With access to real-time data and your company’s past incidents, CRAiG can help guide decisions based on what’s worked before.

Whether it’s recommending who to notify, or suggesting the next best action, CRAiG uses logic and insight, not guesswork.

3. Language Support for Global Teams

Not every team speaks the same language, especially in multinational organisations. CRAiG works in the user’s preferred language, reducing misunderstandings and speeding up coordination.

4. Custom Support That Fits Your Business

CRAiG isn’t a one-size-fits-all tool. It learns your organisation’s specific plans and protocols. That means it offers advice and actions that actually match the way you work.

5. Better Team Alignment

In any emergency, clarity around who does what is key. CRAiG helps assign and track tasks, making sure nothing is missed and everyone stays focused on what matters.

CRAiG in Action: A Real-World Example

Imagine your company is hit by a cyberattack. Systems are going down, staff are unsure what to do, and pressure is mounting. Time is critical, but so is clarity.

Here’s how CRAiG supports you throughout:

Ask CRAiG What To Do: You open the Crises Control app and ask CRAiG, “What should I do first?” It immediately responds with step-by-step guidance based on your organisation’s cyber response plan.
Identify Who To Alert: CRAiG helps you work out who needs to be informed, whether that’s IT, legal, comms or the exec team, and gives you their contact details on demand.
Get Tasks and Checklists: CRAiG can show you the relevant incident checklist and the tasks that need to be completed, based on the scenario and your company’s playbook.
Access the Right Information Fast: Need the communications plan, customer holding statement, or the IT supplier’s phone number? Just ask. CRAiG brings the right documents and details to the surface instantly.
Send Reports and Coordinate Response: Ask CRAiG to email a copy of the incident report, or to arrange a conference call with key decision-makers. It simplifies the admin so you can focus on resolving the issue.

The result? Less second-guessing, more action. Your team stays aligned, decisions happen faster, and your response stays firmly on track.

Why Organisations Choose Crises Control

Crises Control has worked with organisations around the world to strengthen their crisis response capabilities. What sets us apart is not just our platform, it’s how we think about crisis management as a whole.

Our tools are designed to be simple, effective and built for real-world use.
CRAiG is embedded in our mobile app, so there’s nothing new to download or configure.
We work with you to tailor the platform to your structure and needs.
Our support doesn’t end at deployment, we stay with you every step of the way.

You’re not just getting software. You’re getting a proven partner in resilience.

Future-Proofing Your Crisis Response Strategy

Crises are becoming more frequent and more complex. What worked five years ago might not work today. That’s why having tools that can adapt, and help you adapt, is essential.

AI is no longer a nice-to-have. It’s quickly becoming a standard part of modern crisis management. Companies that embrace it are already seeing the benefits: faster recovery, better coordination and improved confidence across the board.

Whether you lead IT, operations or risk, there’s never been a better time to explore how AI can strengthen your crisis planning.

Book a Free Demo and See CRAiG in Action

If you want to take the guesswork out of crisis management and give your team the clarity they need under pressure, CRAiG is ready to help.

Request a FREE Demo

FAQs

1. What is CRAiG and how does it help during a crisis?

CRAiG, short for Crisis Resolution AI Guide, is an intelligent assistant built into the Crises Control mobile app. It supports your team during emergencies by providing instant access to response plans, task checklists, contact details and policy documents. CRAiG helps guide decision-making by answering questions in plain language and aligning responses with your organisation’s procedures, helping you act faster and more confidently.

2. Is CRAiG difficult to use or set up?

Not at all. CRAiG is fully integrated into the Crises Control platform. It works naturally within your existing workflows, using your company’s own crisis plans and information. Users simply ask questions or request support within the app, and CRAiG responds in real time, making it easy to use even under pressure.

3. Can CRAiG be customised for our organisation’s specific needs?

Yes. CRAiG learns your organisation’s specific incident response plans, team structure and communication protocols. It is tailored to reflect how your business operates, so the support it provides is always relevant and actionable. Whether your focus is on cyber threats, supply chain issues or natural disasters, CRAiG adapts to your requirements.

4. Does CRAiG replace human decision-making?

CRAiG is designed to support people, not replace them. It provides clarity, guidance and quick access to vital information, which helps reduce stress and improve decision-making during high-pressure situations. Your team stays in control, but with better tools to act quickly and stay aligned throughout the response.

5. Is CRAiG accessible to everyone in the company, and how does it protect sensitive information?

CRAiG is designed to be available to all authorised users within an organisation, but it only shares information based on each user’s role and permissions. This means individuals see only what’s relevant and approved for their responsibilities, ensuring sensitive data stays secure. Additionally, CRAiG continuously learns from interactions and past incidents to provide smarter, more accurate guidance over time while respecting privacy and access controls.