The Hawaii Wildfires: The Crucial Role of Crisis Communication in Disaster Management

Mass Notification Systems

When disaster strikes, effective crisis communication can be the difference between life and death, as highlighted by the recent tragedy in Hawaii. In this blog, we delve into the aftermath of the devastating Maui wildfire and the critical role emergency notification systems play in such scenarios.

Understanding the Unthinkable

Hawaii, a place known for its meticulous preparation against natural disasters like tsunamis, found itself unprepared for a deadly wildfire. Despite having a sophisticated tsunami warning system and a well-thought-out emergency alert system, the fire caught the island off guard, resulting in a staggering death toll.

As of August 31, 2023, at least 115 people have been confirmed killed in the fire, which destroyed the historic seaside community of Lahaina, and there are still more than 100 missing persons reports filed with Maui police.

Crisis Communication

In the wake of this crisis, it is important to examine the role of crisis communication.

Crisis communication is the process of communicating with stakeholders during a crisis. It is essential for organisations, cities, states, to have a crisis communication plan in place so that they can effectively communicate with the public during a time of crisis.

The Maui wildfires highlight the importance of having a clear and concise crisis communication plan. In the hours leading up to the fire, there were concerns that residents were not adequately warned of the danger. This led to confusion and chaos, and ultimately contributed to the loss of life.

A well-crafted crisis communication plan should include the following elements:

  • A designated spokesperson who will be responsible for communicating with the media and the public.
  • A communication strategy that outlines how the organisation will communicate during the crisis.
  • A plan for disseminating information to the public, including through traditional and social media channels.
  • A plan for monitoring and responding to public feedback.
  • Clear Protocols for Internal Communication

The Way Forward: Technology’s Pivotal Role and Mass Notification Systems

In the aftermath of the devastating wildfires in Hawaii, we are compelled to zero in on the indomitable role of technology, specifically Mass Notification Systems (MNS). Mass Notification Systems amplify our outreach and augment our response mechanisms, ushering in an era where information flows seamlessly, and lives can be saved through swift and informed action.

Picture a tool capable of reaching across vast landscapes, touching every corner with vital information. Mass Notification Systems does precisely that. It is a comprehensive solution that encompasses multiple facets of crisis communication, making it an invaluable asset in the modern world.

In the face of a crisis, time is often the most critical factor. Mass Notification Systems excels in delivering real-time alerts that can mean the difference between life and death. Whether it’s a natural disaster, an industrial incident, or a security breach, Mass Notification Systems ensures that the right information reaches the right people at the right moment.

The path ahead is clear: technology is our steadfast ally. It enhances our ability to connect, inform, and safeguard communities when disaster strikes. At the forefront of this technological shift stands Mass Notification Systems (MNS), an invaluable tool redefining how we respond to crises.


The Hawaii wildfire tragedy underscores the critical role of crisis communication and the need for efficient emergency notification systems. In today’s world, being prepared can make all the difference. Learn from this disaster, and ensure your organisation is ready to respond to any crisis.

At Crises Control, we understand the importance of effective crisis communication. Our crisis communication platform empowers organisations, cities, states, to respond swiftly and decisively during emergencies. Request a live demo to learn how we can help you safeguard your organisation.